19-20-21
Faculty of Economics, Business and Tourism
La Laguna,
Tenerife,
Canary Islands.
Tourism: The State of the Art is the third global gathering of the academic and business community around tourism, following the 1994 and 2004 international summits in Scotland. The objective of the Tenerife Global Summit 2024 is to provide solutions to the challenges facing smart destinations.
Tenerife
Global Summit
Tourism: The State of the Art’ is the third global meeting of the academic and business community in relation to tourism, following the international summits held in 1994 and 2004 in Scotland.
The aim of Tenerife Global Summit 2024 is to offer solutions to the challenges to smart tourism destinations.
Tourist destinations are facing the major challenges of the digital transformation and climate change. In recent years, the travel sector has set off down its path towards sustainability and technological specialisation. However, successful destinations are searching for real solutions to gentrification, the depletion of natural resources, global competition, changes in consumer habits, the technological revolution and the threat of cyber-attacks.
Tenerife is a leading destination in Europe. With two international airports and connections with 115 European destinations, it received close to 5.6 million visitors in 2022. It has been accredited by SEGITTUR (Government of Spain) as the first Spanish territory to be awarded the Smart Tourism Destination label, and by the Responsible Tourism Institute as a Biosphere destination.
Its commitment to consolidate its position as a tourism knowledge hub has enabled the entity Turismo de Tenerife, together with the UN World Tourism Organisation, Strathclyde University in Glasgow and the University of La Laguna to become the hosts of a summit on the State of the Art of Tourism, which offers scientific, humanistic and technological knowledge to major global challenges.
Here at the University of La Laguna and Turismo de Tenerife, we welcome you to sign up to a unique event of its kind, which gathers together global innovative talent in relation to the travel industry.
vertical forums
A space that brings together experts from the tourism sector and the academia to discuss and find solutions to the main challenges facing tourism in the next decade.
The vertical forums are spaces in which participants of the Global Summit will be able to debate and identify solutions in relation to six fundamental topics in the development of the tourism sector in the next decade.
The main objective of the work sessions (VF) is to identify possible solutions to the main problems that affect each of the topics that will be discussed in each forum.
Previously, during the registration process, participants will identify what these opportunities/problems are, and during the development of the work sessions, in which agile methodologies and gamification will be used, participants will focus on identifying solutions to them.
Subsequently, a joint presentation will be made of all those aspects and conclusions, important for all actors in the industry’s value chain, which will mark the course of tourist tourism in the next decade.
academics keynote speakers/panellists
University Stratchclyde
Toronto Metropolitan University
Swansea University
Editor in Chief of Tourism and Hospitality (TourHosp)
University of Sassari
Co-editor in chief European Journal of Tourism Research
Bournemouth University
Editor in Chief Tourism Review
University of Zaragoza
Editor in Chief Spanish Journal of Marketing-ESIC
University of Central Florida
Co-Editor of Journal of Destination Marketing and Management
University of Southern California
Florida Atlantic University
Co-Editor International Journal of Hospitality Management
University of Queensland
Editor in Chief Annals of Tourism Research
University Stratchclyde
Bournemouth University
Editor in Chief Tourism Review
University of Southern California
Toronto Metropolitan University
University of Zaragoza
Editor in Chief Spanish Journal of Marketing-ESIC
Florida Atlantic University
Swansea University
Editor in Chief of Tourism and Hospitality (TourHosp)
University of Central Florida
Co-Editor of Journal of Destination Marketing and Management
University of Queensland
Editor in Chief Annals of Tourism Research
University of Sassari
Co-editor in chief European Journal of Tourism Research
professional keynote speakers/panellists
CEO of Tenerife Tourism Council
Visit Benidorm
Global Sustainable Tourism Council
The Travel Foundation
Silvia Camacho
TenderBoost
UN Tourism
Smartlinking
Tourism and Society Think Tank
MAWDY (MAPFRE Worldwide Digital Assistance)
ICEX Spain
European Travel Commission
Alexis Robles
Innovaris
TUI Care Foundation
Grupo Loro Parque
Proexca
UN Tourism
European Travel Commission
CEO of Tenerife Tourism Council
Smartlinking
Alexis Robles
Innovaris
Visit Benidorm
Tourism and Society Think Tank
TUI Care Foundation
Global Sustainable Tourism Council
MAWDY (MAPFRE Worldwide Digital Assistance)
Grupo Loro Parque
The Travel Foundation
vertical forum keynote speakers
Senet Consultores
Santa Cruz de Tenerife Port Authority
AdQuiver
vertical forum La Palma keynote speakers
benefits
Attending conferences is very beneficial, especially, on the professional level; conferences are full of people promoting new ideas which will expand your knowledge and undoubtedly help your career.
topics
1. Collaborative and intelligent tourism governance
Collaborative and smart tourism governance (coordinated by Dr. Agustín Santana Talavera, ULL; Dr. Rafael Robina Ramírez, UEX)
1.1 Participation, innovation and technologies for tourism management
1.2 Models of cooperation and coordination between stakeholder networks
1.3 Collective action and social movements in private-public interactions
1.4 Transparency and participation in the planning and development of tourism activity
1.5 Diagnostic strategies in tourism governance
1.6 Collaborative processes in measuring tourist impacts and crisis management
1.7 Processes to create tourist images and destination promotion from governance
1.8 Governance strategies applied to managing quality tourism services and processes
1.9 Governance, diversity, gender and inclusion at tourist destinations
1.10 Social perception of tourism
2. New leadership and sustainable and inclusive tourism growth
New leadership and sustainable and inclusive growth of tourism (Dr. Eduardo Valle del Tuero, UNIOVI)
2.1 Holiday homes and group accommodation
2.2 Decarbonisation and carbon footprint
2.3 Challenge of over-tourism
2.4 Innovation and regeneration
2.5 Circular Economy in tourism
2.6 Climate change and tourism
2.7 Sustainable mobility
2.8 2030 Agenda and tourism: good business practices (social dimension, environmental dimension, economic dimension of destinations and companies to enhance sustainability)
2.9 Contribution of tourism to governance/institutions (peace-alliances)
2.10 Environmental responsibility and ecological transition
3. Labour market and competitive transformation of destinations
Labour market and competitive transformation of destinations (Dr. Vidina Díaz, ULL; Dr. José Alberto Martínez González, ULL; Dr. Olga González Morales, ULL)
3.1 Regulations and governmental policies for competitiveness of tourist destination
3.2 Modern and emerging research techniques of tourism competitiveness analysis
3.3 Business performance in tourism industry
3.4 Tourism economic policy
3.5 Environmental public policies and corporate social responsibility
3.6 Labour economic policies
3.7 Education and training of labour force
3.8 Human resources management in tourism industry
3.9 Strategic leadership in human resources
4. Tourist areas, environmental responsibility and ecological transition
Tourist sites, environmental responsibility and ecological transition (Dr. Alberto Rodríguez, ULL; Dr. Pablo Díaz Rodríguez, ULL; Dr. Xerardo Pereiro, UTAD)
4.1 Territorial heritage processes
4.2 Planning and responsible management of tourist destinations
4.3 Conditioning factors, consumption and development of energy, water and other resources in tourism areas
4.4 Town planning, infrastructures and territorial management of tourist use
4.5 Tourism and environmental protection strategies
4.6 Socio-environmental resilience at tourist destinations
4.7 Promotion of tourism and strategies for (re)interpretation of territorial and cultural values
4.8 Strategies for measuring territorial impacts of tourism
4.9 Gentrification and touristification processes
4.10 Social responses to impact of tourism
5. Product, marketing and tourism intelligence
Product, marketing and tourist intelligence (Dr. Sergio Moreno, ULPGC; Dr. Janet Hernández Méndez, ULL and Dr. Tatiana David Negre, ULL). Keynote speaker: Dr. Ulrike Gretzel
5.1 Including culture as a product
5.2 Tourist behaviour
5.3 Marketing and new technologies (artificial intelligence, big data, augmented reality, virtual reality, Internet of Things (IoT), etc.)
5.4 Online marketing and mobile marketing (social media, e-commerce, etc.)
5.5 Neuromarketing
5.6 Promotion and tourist image
5.7 Sustainable marketing/corporate social responsibility
5.8 Product development and innovation
5.9 Marketing applied to the collaborative economy
5.10 Management and implementation of Smart Tourism Destinations
6. Digital transformation and digitization of tourism
Digital transformation and digitalisation of tourism (Dr. Jacques Bulchand Gidumal, ULPGC; Dr. Edu William, ULPGC; Dr. Antonio Guevara, UMA)
6.1 New technologies (artificial intelligence, big data, augmented reality, virtual reality, Internet of Things (IoT), etc.)
6.2 Digital transformation of tourism business
6.3 Information technologies in education and educational tourism
6.4 Information systems in tourism and hospitality
6.5 Robotics in tourism
6.6 Intelligent systems in tourism
6.7 Technology in tourism and tourist experience
6.8 Big data and management for travel and tourism
6.9 Computer reservation systems
6.10 Technological tools to develop Smart Tourism Destinations
7. La Palma: Tourism Future after Volcano
La Palma: Toursim Future after Volcano (Dr. Carlos Fernández Hernández, ULL; Dr. Desiderio Gutiérrez Taño, ULL)
7.1 Resources and tourism products: structuring and potential on the island of La Palma
7.2 Destination brand: positioning, values and image of La Palma
7.3 Distribution, connectivity and commercial communication
7.4 Sustainability, growth, and impacts: tourism development models in La Palma
7.5 Governance, talent and entrepreneurship
conferences chair
University of La Laguna
Pasos Journal, Tourism and Cultural Heritage Journal
organizing committee
