Sandra M. Herrera, Commercial & Marketing Director of GF Hotels.

 She graduated in Tourism at the University of La Laguna, and has a Master’s Degree in Tourism and Leisure Business Management from ICT, complementing her training in languages, marketing and communication.

 With more than 20 years of experience in the tourism sector, she has led operational and strategic teams, currently being part of a management team that manages 5 hotels, with 3,102 beds and more than a thousand employees.

 In the last decade she has participated in the implementation of sustainability as a transversal axis of the hotel chain’s strategy. A change that has positioned GF Hotels as one of the leading Canary Islands tourism firms in the sustainable management of resources. GF Hoteles has received recognition from different national and international awards. The chain belongs to Grupo Fedola, a family corporation with 100% Canarian capital and that in its 68 years of history has established its presence in the main economic sectors of the Canary Islands, having a special role in the hotel activity.